Seriously has anyone seen a brand campaign that did a good job using AI-generated content The goal of marketing is to connect with people influence them and create positive impressions It seems like people are missing the point that while AI can mimic a style it doesn’t provide the same design consistency or logical flow Just looking appealing at first glance isn’t always best Using generated content could damage your hard-earned brand What do you think when you see an AI-generated image on Twitter It’s often linked with cheapness fakeness or fraud You can easily tell when something is ChatGPT-generated especially in copy and visuals People can sense low quality just like they can spot cheap plastic and they associate that with poor standards Is there any chance you would buy a product with an AI-generated image I don’t think so
There’s one problem with your argument though confirmation bias
You only notice the AI that you can identify as AI What about the AI you don’t recognize
I agree that a lot of AI-generated content can be identified and has common flaws but there’s definitely some AI content you’ve seen and didn’t even realize was AI
@Elliot
True I think the person who posted this may overestimate how much an average person cares about AI especially Gen X and older customers who can hardly distinguish between AI and non-AI content Ultimately it boils down to how convincing the marketing is If customers are getting what they want they usually don’t care about the method Marketers should focus on the effectiveness of their marketing with AI It’s just a tool not a magic solution
@Sage
Gen X and older customers who can barely discern between AI and non-AI generated content It comes down to the convincing marketing and as long as customers are satisfied they usually don’t mind the how
This is the cold hard truth
@Sage
Don’t group all Gen X-ers together I am Gen X and can spot AI-generated images from a mile away Same with AI audio It’s easy to detect
@Elliot
Plus if you fine-tune a large language model with your own content it can get so good at mimicking your style that you won’t even know if it was you who wrote it Message me for more info
@Elliot
I’d also add
The LLMs that you are using today are the worst they will ever be For every bad answer that gets flagged the model improves More people will be crossing the uncanny valley sooner than you think My advice is to accept it learn the tools and see them as just that tools There is yet to be a one-size-fits-all LLM
@Elliot
Also most of the arguments from the person who posted against AI-generated content are technical issues that can be fixed Not a single deal breaker
@Elliot
Has anyone seen a brand campaign that successfully used AI-generated content Yes I’ve seen quite a few ads with high ROAS doing well with Gen AI content
AI is just a tool and a really powerful one Like any tool there’s a right way to use it and the wrong way
@Elliot
You might not notice AI at first but what about after customers have seen it for months or years Who wouldn’t connect the dots
Quinby said:
@Elliot
You might not notice AI at first but what about after customers have seen it for months or years Who wouldn’t connect the dots
But AI comes in many forms From chatbots that assist with customer service to grammar checks that help prevent silly mistakes in any copy It can resize images from portrait to fit desktop banners with Adobe’s Generative Fill It can suggest headlines to help inspire a copywriter It can automatically run reports and analyze data It can help write specific formulas for Excel for your data analysis Honestly if you’re avoiding AI I’d say you really don’t get what AI is I’d recommend you catch up with the times AI is here and staying You can embrace it and benefit or reject it and fall behind
@Poe
Sure I meant to say generated content not resizing or using as inspiration
Quinby said:
@Poe
Sure I meant to say generated content not resizing or using as inspiration
A customer service chatbot counts as AI generated content
Quinby said:
@Elliot
You might not notice AI at first but what about after customers have seen it for months or years Who wouldn’t connect the dots
So you’re a perfect AI detector Every image and piece of copy you’ve seen in the last three months you’ve accurately categorized as AI or not AI Thousands of ads and you know which ones are which
@Elliot
Don’t deceive yourselves Are you really saying that after a year of using AI people wouldn’t realize it Each content is different it has different tones styles and designs You are basically rolling dice
@Quinby
I’m saying you’re being arrogant and overconfident if you think you haven’t been tricked by AI especially by brands with budgets
@Quinby
It’s going to get better Not stay the same I do understand your frustration though
@Quinby
People who have generated a large number of AI images still regularly select the wrong one when distinguishing between AI and human generated content I often see this in AI forum discussions Bad AI is easy to notice but the best AI isn’t
Quinby said:
@Elliot
You might not notice AI at first but what about after customers have seen it for months or years Who wouldn’t connect the dots
Right now there are people using scams such as images of a flower that’s obviously AI generated
This went viral with many people believing it is real The AI photo of the pope in a white coat also deceived millions
It’s only easy to see if you are specifically looking for AI You probably do this with every ad since it’s your job You are greatly underestimating how much the average person can spot this and how much they care
Jae said:
[deleted]
This makes me think of my time doing door-to-door sales/marketing Some people would just knock on as many doors as possible The ones who knocked the most usually had the lowest sales The top sellers took their time at each door and had more meaningful interactions I was one of those salespeople As I got better my success rate improved from about 5-10% to 20-33% of doors I spoke to The more success I had even when it didn’t lead to a sale helped me the next time So I began to value each interaction instead of rushing for numbers When you stop chasing sales and enjoy your craft the results attract buyers instead of begging them to consider what you offer
Unique and quality content and your approach is probably more important than the numbers I would argue