I would suggest reading news and trying out the new technology that suits your work style. Try to automate something for yourself that you could scale for your clients.
I actually think agencies that keep high standards will be fine. But the number of large agencies, especially mid-sized ones, is likely to drop by half by 2025. They just don’t have a proper startup mindset.
They can’t answer basic questions like what’s causing a drop in ROAS, if advantage+ is worth it, or do they know how to create an effective funnel? Their PPC teams are nothing special…maybe okay for TV buying, but that’s not the direction things are going. AI will eventually make things as simple as swiping your card and entering your URL. That’s bound to happen, but it’s still at least four years away. Right now, all we see is audience and ad copy suggestions.
People said AI would replace airline pilots, but I see that demand rising. It’s too much pressure to put on a machine. There’s no accountability.
Meta and Google prefer to shift blame to the buyer instead of addressing poorly run campaigns.
It’s always good to adjust to new changes, especially if it helps marketers be more productive. A lot of people are jumping into AI, but I think it may not be as effective as we hope just yet — we can’t depend on it too much for now. We’re also discussing this topic in another community; you’re welcome to join.
Don’t overlook offline marketing. Retail media is booming for a reason. All this AI hype is frustrating people and ruining the internet. The future is leaning more towards the physical world.
Automod has automatically removed this content. Your account is too new.
Automod has automatically removed this content. You don’t have enough karma.
AI is just a tool. Think of it like hydraulics.
Before hydraulics, being strong meant a lot. Some people had an advantage, but most had to work hard. After hydraulics came along, heavy machinery gave everyone that strength. Sure, we had safety worries, but we set up rules to help avoid accidents.
AI is like that. Instead of just strength, it’s about intelligence. Now, what only a few could do, everyone can do.
The next five years will belong to those who utilize these tools. As agencies, we should see AI tools as our toolbox, not as our competition — they’re just tools that improve over time — and our role is to know how to use them for companies that don’t have time.
@Koa
That’s a really good point! Just like with every tech advancement, right? Thanks for your response. 
Become great at AI marketing