Pick any industry and grow a social page to 100k followers in that niche.
99% of marketers haven’t done this and companies eat it up.
Appealing to emotion enough it’s linked to the product/service. Think about how many small businesses make bank off Trump merch.
Data interpretation, copywriting, trend analysis.
The way I see it, strong creative and technical skills get you execution roles; strong analytical and people skills get you management roles. Kind of depends on what you want, is what I’m saying–there’re valuable skills in both.
In either case, specific domain expertise (as in the industry or niche) seems pretty underrated. Everybody loves a self-sufficient content marketer or a manager who understands the market they’re in as well as the people they’re catering to.
Most of the comments about are true.
But a marketer is needed to have a great network of people with all these skills.
You don’t need to learn everything under the sun.
If you work in a company where you have to do everything then not sure if you are in the right company.
Honestly, I’d just focus on growing your network. Volunteer with an organization. Participate in industry events. Grow your LinkedIn connections. At the end of the day, that’s going to help your job hunt way more than another line on your resume, especially in this job market. You need to know someone who can open a door for you.
I think all marketers should manage their own brand be it through a physical product, writing, or selling their services. This is key to staying current across all marketing disciplines.
Do you work on Marketplaces? Like a marketplace specialist?
What we are seeing in the industry is that core in-house marketing teams are getting smaller and smaller. Companies are looking for people that are multi-skilled that can run the show and then plug in freelancers and agencies to fill gaps where need be. Different skills for different verticals, but at this moment, with AI being able to do a lot of things relatively well - strategic thinking, project management and analytical skills are pretty much at the top of the log.
To boost your marketing skills and make yourself more attractive to employers, focus on these key areas: learn digital marketing (SEO, PPC, email marketing), improve your data analysis skills using tools like Google Analytics, get into social media management and content marketing, acquire basic graphic design abilities, and understand marketing automation tools. Additionally, enhance your project management skills to better coordinate campaigns.
I think a Google search is enough for this most cliched question.