Check out SQLite and Python if you want to level up your analytics game. They’re free to learn and will let you do way more with your data than just clicking around in dashboards. Plus knowing how to actually work with data (not just read reports) is something AI won’t replace anytime soon. Been using both for a few years now and it’s opened a lot of doors.
@Dale
I would add JavaScript to these skills, especially in digital analytics roles - often you end up implementing/debugging server-side setups.
@Dale
For anyone digging into SQLite, this free course from Harvard is really good. I started it last week. The teacher is amazing. The accompanying material (notes, slides, problem sets) are amazing. They also have a Python course that I’m planning on taking.
CS50’s Introduction to databases with SQL
Soft skills. If you can’t present or build relationships with others, you’ll never get as those that can do that.
Chen said:
Soft skills. If you can’t present or build relationships with others, you’ll never get as those that can do that.
makes it easier to sell something for sure
Understanding of tech (tech support/general HTML/CSS, data, etc.)
Amani said:
Understanding of tech (tech support/general HTML/CSS, data, etc.)
I know these but it still feels hard. But maybe it’s because the company I’m at is very segmented.
It’s going to sound cheesy, but your question is a little odd because any marketing skill is valuable to a certain extent; there’s no ‘invaluable’ marketing skill.
If you’re already specialized in Analytics + Meta ads, you’ve got your path there and unless you want to do something else, keep specializing.
What makes you invaluable is you and your own experience.
The issue you have is to figure out how do you stand out in a crowd full of people who can do this and that, especially in the era of AI - soft skills, personality and most importantly likeability are probably valued more than hard skills.
That’s the biggest wall to overcome in the job market today imho - and I’m not telling you to take some online seduction courses to try and hit on the next hiring manager to get the job but instead, try to make your profile more appealing in different ways than just getting new marketing skills. I’m sure you’ll be fine in the job market if you can do that since you already have work experience.
@Fane
I’ve gotten some interviews but also lots of rejections. It’s worrying because before it was easier to land interviews but nowadays it feels like a struggle just for a chance. And even then I don’t wanna take just any job either if I don’t like the interview.
I agree with you though because that’s how I got my current job too alongside my effort to learn things on my own.
I’ve gotten some interviews.
You’re already doing much better than many of our peers, and you should stick to the positives.
Of course, it’d be great to know why you were rejected and work on that, but sometimes the job market is just unreasonable and it may not be your fault at all, so keep going.
It’s always been about chance, now more than before, but your efforts are what make those opportunities happen, so it’s not in vain.
I’ll be rooting for you from a distance!
Storytelling. Performance marketing is great but if you can’t tell your founder/brand story, you won’t make it to the very top.
Strengthen your skills in A/B testing, customer journey mapping, and video marketing, all highly sought after.
Face-to-face conversation skills. If you’re not already, become someone that people enjoy talking to. This has helped expand my network so much. Almost all of my clients I met face to face, or referred to me by someone who I’ve developed a great rapport with.
Being able to run profitable campaigns and understanding conversations.
Pattern recognition and abstract thinking go a long way. Relentless curiosity and the patience to research to back that curiosity up can take you to the moon.
For small to medium-sized companies, anything that will add tangible value. Running trade shows/events (more than just buying the booth, like lead capture, getting speaking opportunities for executives, holding after-hours events, buying advertising, etc.), buying media, releasing press releases, marketing automation, and integration with the website and lead qualification process, SEO and content, etc.
As you move up though, you are the owner of the brand and need to start thinking bigger. How does marketing affect the whole funnel right down to loyalty? Is marketing driving sales? Is the service offering affected by marketing? Does every touch point of the customer have your fingerprints on it?
Start with a couple of diverse hard skills and then think about how that affects the corporate strategy to move up.
This is a great question because it focuses on skills that add long-term value. To make it clearer, you might consider specifying ‘digital marketing skills’ or ‘general marketing skills’ to guide the answers toward specific areas like SEO, content strategy, or data analysis. Adding a phrase like ‘in today’s competitive landscape’ could also make it more engaging and relevant.
Communication and stakeholder management.
Learn how attribution works. Network during off-work hours.
You can have a look at this Reddit post on marketing skills - https://www.reddit.com/user/madhuforcontent/comments/1hfkcmn/best_linkedin_learning_courses_to_upgrade_your/