Hey marketers, let’s get real for a moment. It’s clear that AI is changing the marketing scene, offering incredible levels of personalization. There are new platforms popping up that use AI for market segmentation and creating personalized experiences. They claim to analyze, predict, and engage like never before.
But here’s the big question – does it actually work? Do these AI tools live up to the hype or are they just another trend that fades away like a viral TikTok dance?
I want to hear your thoughts:
What’s your opinion on AI in marketing?
Do you use AI tools for segmentation and personalization? If so, which ones and how do you use them?
AI has been part of marketing in various forms since the 1980s. I had a meeting about AI eight years ago, and people in this forum were mentioning tools like Jasper and Rytr before ChatGPT came along. If this is just a trend, it’s certainly been the longest trend I’ve seen in my career.
AI does what it does. Quick results but often lacking quality. No big deal.
For segmentation, I use techniques like clustering analysis. For personalization, it varies. Like I said, AI gives quick but often low-quality results, so I might use it for something like an internal presentation or a personal project.
Anything that helps get a job done well is a welcome tool. There’s nothing wrong with using AI in marketing. If it helps improve marketing efforts, why not? However, relying solely on AI’s capabilities might not be the best strategy.
Yep, it’s permanent and the quality will progress along with specialized applications that tie AI output to specific data sources. This will integrate with the marketing tools targeted to different marketing roles.
Marketers with experience will remember when cloud computing was overflowing with buzzwords that barely scratched the surface of possibilities. AI is the new ‘cloud’ hype. We’ll see natural language processing, automation, and AI-generated content closely related to specialized tasks in marketing become the norm in the next few years.
I just started using Product Lab AI to personalize my targeting campaigns. It helps quickly gauge the context of prospects and reduces guesswork and time for campaign execution.
As someone deeply involved in PR and co-founder of Intelligent Relations (creators of an AI-powered PR tool), I’ve seen how AI impacts marketing first-hand.
AI tools promise exceptional personalization and engagement, but their effectiveness depends on how you implement them. Using AI for segmentation and personalization can yield great results when integrated into a broader marketing strategy.
It’s key to approach AI adoption thoughtfully and understand its capabilities and limitations. The best results will come from blending AI’s power and human insight since AI can’t replicate the empathy and connection that humans do.
I predict AI will either face heavy regulations or become highly specialized.
Creativity is a uniquely human trait. Despite some AI tools having ‘creative’ features, I can’t envision AI creating content that connects with cultural memes or thinks outside the box.
For anything truly unique or never before done, AI will be like a farmer with their tractor or a student using a calculator.
But I wouldn’t be shocked if it gets good at replicating computer-specific jobs at a very high level.
Currently, people are using AI mainly to simplify their tasks. It could be a starting point for a blog post that still needs editing or a piece of code that has to be properly applied and tested. Losing actual jobs to AI would likely require a whole new level of AI, and I’m not sure how close we are to that.