@Toby
Thanks for your detailed response! I’d love to see those links to research or articles if you’re willing to share.
People used to create extensive lists of long-tail keywords and manually bid on each one. Now, that’s rare outside of large e-commerce businesses.
If you think of digital marketing as taking an idea and pushing buttons until it goes live, then yes, the operations of marketing are going to change a lot in the next two years.
Just give an AI tool to a salesman and enjoy the results.
Aris said:
Just give an AI tool to a salesman and enjoy the results.
What do you mean?
Aris said:
Just give an AI tool to a salesman and enjoy the results.
What do you mean?
Salespeople struggle to use those tools just like some didn’t learn to use PowerPoint properly.
AI will likely allow companies to operate with fewer employees, so it will replace some jobs, but not all.
My team lead is worried about this. She doesn’t understand computers or technology well. She just reads articles about how amazing AI is and is scared because of it. But she also doesn’t see how flawed AI text can be and the issues with AI systems. Many people are like this. In reality, AI is just a tool. It changes processes, but it’s just another software that helps work. Nothing more.
Yes, but new jobs will be created too. The real question is whether jobs will overall decrease or increase. We might have roles like “AI legal consultant” or something. Does that make sense?
I think marketing is one of those areas that will require real advanced AI to take over fully. AI can help with data and content creation, but the actual creation will still need to be decided by humans because we understand people better than AI does today, and likely for the next decade at least.
@Leith
AGI is what concerns me. That’s the only AI that really scares me.
I think the future will be a mix of AI and human efforts.
We’ll know when AI data centers rely on nuclear energy and other green sources.
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We don’t know what will happen.
But AI can do many tasks like creating ad content.
And it can definitely help digital marketers greatly.
Marketers who use AI to improve their work efficiency are likely to stay in the game while AI won’t replace them.
Noble said:
Marketers who use AI to improve their work efficiency are likely to stay in the game while AI won’t replace them.
I agree
I think we will use AI tools as we do now, without being taken advantage of, hopefully.
Current AI is really just advanced automation. It’s not true AI, so it’s hard to predict how and where things are heading. There will be more applicants, but job listings may decrease a bit. Until true AI appears, we won’t know what will happen.
However, we still need people in jobs to drive the need for marketing.
I don’t think that will happen. While AI is moving fast, it will never completely replace humans. Instead, it will be a handy tool if we use it properly.
Oh no, AI. I’m worried about this guy named Al. Who is he and how can he ruin marketing? Is there a whole team under the name Al?
I have mixed feelings about this. These tools are great for overcoming bottlenecks by automating routine or tedious tasks. However, being around C-suites all day, I see they don’t really grasp what we creatives do. They might think AI produces great creative work when it clearly does not. They’re looking for quick solutions, ignoring the need for quality.