@Kim
Honestly, if you’re good at SEO, you’ll naturally pick up copywriting skills along the way. I’ve been in SEO for 8 years and I’m not an official copywriter, but I know what good copy looks like, so I can produce good content quickly when needed. That’s why I think chatGPT can realistically replace a copywriter if there’s a skilled SEO on the team. Focus on mastering SEO if you’re going to do anything.
@Jin
I agree. Those who think otherwise are in denial. Sure, it’s not perfect content ready to post, but it’s good enough content that just needs some editing.
Baylor said:
@Jin
I agree. Those who think otherwise are in denial. Sure, it’s not perfect content ready to post, but it’s good enough content that just needs some editing.
Exactly! A lot of the AI content we’ve been posting is performing better than what we got from our in-house copywriter. If you know how to prompt correctly, chatGPT can generate high-quality content. I even get it to produce content for our very specific niche.
It will be like how computers changed job demand. With computers, one person can be a lot more productive. Initially, people thought it would lead to less work for everyone, but in the end, productivity increased without wages going up. You don’t need a big team of typists or ad creators anymore; one person or a small group can handle digital tasks. AI allows small teams to create what once needed huge resources. Using AI is a skill. You can market without it, but using AI makes you even more effective. Just like in sci-fi, where people communicate with AI, I think that will continue. Those who master AI will be some of the top performers to hire. Many companies are investing in automation systems like Hubspot, so those skills will eventually be in high demand.
@Baylen
I just want to say this is the best comment I’ve read about AI. Definitely saving it.
@Baylen
Wow, this was really well articulated. Thank you for this reply.
Many aren’t getting the point here. Yes, AI might not fully replace skilled workers or create content to expert standards. However, companies consistently prioritize short-term profits over long-term success. All they focus on is saving money by replacing an entire marketing team with 1 or 2 people managing AI. This might lead to poor quality content but if they gain more profits for a few quarters, they won’t care.
Over the past few years, I’ve been creating digital solutions for businesses that benefit both employers and employees. For instance, one client, a retail chain, required workers to upsell credit cards at checkout. This distracted employees from providing good customer service. I suggested using a digital solution for credit card promotions around the clock, allowing staff to focus on customer interactions. The manager quickly recognized the value.
@Marlow
When you say digital employee, are you talking about AI chat bots or other automation strategies
Baylor said:
@Marlow
When you say digital employee, are you talking about AI chat bots or other automation strategies
No chat bots, just a sales funnel. I use the term digital employees to communicate with clients, highlighting that they can automate offers with a dedicated worker. My business model allows me to work as a social media manager while also generating revenue from direct offers.
@Marlow
Got it. I like that approach. I do something similar for clients who depend heavily on door-to-door sales. I call it virtual D2D sales, simulating everything a D2D rep does minus the knocking.
Baylor said:
@Marlow
Got it. I like that approach. I do something similar for clients who depend heavily on door-to-door sales. I call it virtual D2D sales, simulating everything a D2D rep does minus the knocking.
Yes, that’s basically it but with better conversions and less stress. I did the same for some solar reps and it completely shifted their approach.
I work with AI daily and people call me an AI Specialist, even though I think that term should mean actual experts. I can confirm it’s just a tool, like a calculator. It can’t replace a skilled person I’ve tried to make it work for specific tasks. It can replace low-level workers, but true marketing relies on strategy that AI just can’t achieve. While I’m pro-AI, I know many are not. I’m in between the views that it can’t do anything and it will take all jobs. Sure, it will affect low-level jobs, but also create new ones. I believe it can’t operate effectively without guidance from a skilled person who educates it and integrates its results into a broader strategy.
@Paxton
Hi, I really appreciate this answer. What do you mean by low-level jobs? Could a designer be considered low-level? Creatopy is an AI company that’s helping to design ads online. There’s also AI being used in video creation. Do you think the quality will improve in time? Sorry for all the questions but I’m a bit confused and you seem knowledgeable.
The most immediate effect will be on entry-level roles since many tasks tied to these roles will take less time. We might not see direct job loss but rather a slowdown in hiring and team growth.
Companies undervalue marketing expertise will likely produce low-effort and low-quality content using AI. They might have someone review these materials, but that task will probably fall to someone’s existing role. We could see a decrease in demand for writers, designers, and social media managers in businesses that generally spend little on marketing. I’m talking about businesses using social media just because it’s popular without any real thought. The same folks who keyword stuff without strategy. Companies with real marketing departments will be fine. Agencies will do well. However, many low-skill marketers might want to find a backup plan or switch fields. Still, those jobs are already shifting towards outsourcing and contractors.
It’s not just about specific jobs but the scale of work. For instance, if it takes two days to manually run a global campaign on Facebook and Google Ads, you might need two people for multiple campaigns. If AI automates campaign building, one person might do the job of two. The biggest impact will be felt in creative roles. Small businesses often have limited resources and rely on agencies to create ads. With AI, a simple photo taken with an iPhone could be transformed into many variations, and now AI even adds movement. This could lead to subscription software taking over that function. Your in-house team could manage a lot of it with just one marketer.
I started as a copywriter for six years and later moved into account management. Do you think those jobs will still exist? Can account managers just conceptualize and work with clients for edits? Will copywriters and designers need to rely on AI for the heavy lifting and use their skills just for fine-tuning
In the short term the economy and confidence are more important factors. I expect marketing teams to stagnate and look for new AI tools to fill gaps. In the long term, internal teams will lose value, and with that, domain expertise will decrease. This could lead to smaller in-house teams, with AI and contractors taking up most tasks. This trend will lower wages and reduce opportunities for growth.
Serious question, what advances between GPT-4 and GPT-5 do you expect to lead to widespread replacement of entry-level jobs? Personally, I feel we might face diminishing returns with large language models for several reasons. One, GPT-4 already writes well and handles multiple forms of communication. Going from a 3rd-grade level to a 9th-grade level is significant, but progressing from 9th to 12th is a smaller step. Two, there’s clear evidence that there are diminishing returns when increasing training data. Three, training larger models becomes much more costly, and GPT-4 cost 100 million to train. Four, we’re reaching the limits of hardware advancements. We’ve hit a point where we can’t make components smaller, slowing processor speed increases.