I just wrote a blog post exploring how AI is transforming marketing and advertising, and I’m really interested in hearing what you all think. Here are some things I covered:
AI in Content Creation: 73% of marketers are using AI for creating content and coming up with ideas. Do you think this is making marketing more creative or just more automated?
AI vs. Human Insight: AI might miss the mark when it comes to evaluating the true impact of ads. How do you think we should balance AI with human judgment in ad evaluation?
Boosting Workplace Efficiency: AI is taking over repetitive tasks and letting people focus on more important stuff. Has AI changed how you work or how your company operates?
Consumer Views: A lot of people are cool with AI handling product descriptions and marketing content. Do you think this is a good move for brands?
How has AI affected your work or your industry? Do you see it as a tool for innovation or a potential challenge?
We are changing our way of working, menial task that requires niche profession can be done with a click
Which means lesser time to produce good work
In short term say 3 years , alot of profession will be obsolete and taken over by 3rd world outsourcing who click all day at a fraction price. I am changing job soon
River said: @Zephyr
Who will they advertise to if AI and outsourcing take our jobs?
AI isn’t going to take over all jobs, but it’s definitely here to stay, much like what happened with Napster and Limewire. When these platforms first emerged, the music industry was up in arms over piracy and copyright violations. But eventually, things evolved—Spotify and Apple Music took over, changing the way we access music legally. The same thing happened with Netflix in the film industry. These tech innovations reshaped how we consume media, but they also led to the decline of physical music stores like HMV and video rental shops like Blockbuster. Just as we adapted back then, we’ll adapt to AI, but it will come with trade-offs.
You been speaking on the end user point of view.
For example, how singers monetize and actors been compensated on netflix are diluted.
That is the same how painters , digital artist, photographers, videographers , voice actors , etc monetisation method will be diluted by AI
While digitalisation changed the way we consume things, AI is a whole level level of disruption. It’s partial leveraging and replacement of jobs.
Do you know that voice actors are no longer hired. AI have done a fantastic job. Just tell me how can they ‘adapt and fit in’ when AI will be mature, if comparison that Spotify has replaced HMV. Mobile game replaced arcade. Netflix replaced theatre.
River said: @Zephyr
Who will they advertise to if AI and outsourcing take our jobs?
I don’t understand the rational of this question?
The show goes on, used to need 3 people in a team, now only 1 person is enough to produce ideation, art and copy. Marketing guy use AI for adaptation. Its already happening
You still advertise the brands to consumers, increase touch points and outreach, increasing leads and conversion since they still have budget save up from outsourcing.
Does it really benefit the users? Or engage the consumer more? I don’t think anyone is saying wow, the internet is so much better since AI came along. Products are so much easier to use. Advertising is much more entertaining. All I see is improvement for automation and companies trying to squeeze more out of less employees.
It’s not quality. It will help the companies that sucked and put more pressure on the middle, but there will still be huge opportunity for those who are above average.
Linden said:
It’s not quality. It will help the companies that sucked and put more pressure on the middle, but there will still be huge opportunity for those who are above average.
That’s a very interesting point! I think my next blog should be ethics and regulations on AI in marketing and advertising.