I’m currently a digital marketing specialist at an EPM consultancy with about three years of experience so I’m still on the junior side
I was considering investing some of my personal time to enroll in a course titled “Artificial Intelligence AI Course Applied to Growth and Digital Marketing” but I’d like to know if anyone has any experience or feedback about these courses I really want to avoid wasting my time and money
If you have other recommendations for great courses to enhance my marketing skills I’d be eager to hear them I’m based in Spain but I’m comfortable taking a course in either English or Spanish
The course is approximately 40 hours and costs around 800 euros
Harley said:
Yes there’s a course by Google focused on digital marketing and e-commerce
I found it redirects to Coursera and it’s a paid course Since I already have a master’s degree in digital marketing I was looking for something more targeted Thanks for your suggestion
It’s good to adapt to new developments especially if they can help marketers become more productive However I don’t anticipate AI being as effective as we hoped just yet We can’t rely on it too heavily at the moment We’re discussing this topic in another community r/AIMarketingAndAds feel free to join us
The AI field is evolving so quickly that what seems simple now with GenAI was impossible six months ago so the curriculum will be outdated soon
To build a solid foundation for using AI in Growth and Digital Marketing I suggest looking for free courses on EdX and Coursera I’ve taken many and they are excellent Just check for a reputable university or company offering the course
@Charlie
Thanks!! That’s what I ended up doing It wasn’t the best idea I got hired for a different job and my company paid for some Coursera courses for me to take
I’m unsure about this specific course but learning about AI and its impact on marketing is definitely worthwhile
I know it might be unpopular but AI is set to take over many marketing tasks In the near future there will be marketers who leverage AI and those who are left behind
Nowadays AI is dominating various industries It can help us in numerous ways and save time thus learning AI is essential for those looking to enhance their skills
