AI in Digital Marketing

Shannon said:

Aubrey said:

Thank you ChatGPT.

I am human :slight_smile:

@Torrance
Thanks for your views.

“The real magic of AI in personalization is its capability for real-time data analysis and pattern recognition. By understanding and anticipating consumer needs, AI can create interactions that are not only relevant but also deeply engaging” – MarTech

“Studies show AI can improve lead generation by 80%, and by mid 2024, it’s expected to be a game-changer, boosting productivity by 40% and sales by 25%” – DailyZoo Newsletter

“The top 3 reasons why AI can boost your content marketing ROI relate to faster content creation times (68%), the ability to focus attention elsewhere (57%), and saving money on content creation (48%)” – Semrush’s 2024 AI Content Report

“AI can be a valuable tool for understanding your audience, its search patterns and on-site behaviors – use these insights to evolve your SEO strategy” – Search Engine Land

DM me if you need more AI marketing statistics, facts, and data.

@Finnley
I’m aware of all of that. Unlike your first post, those quotes were written by a human. I use AI daily for concepting and creative exploration, back-end data analysis, research, etc. I don’t use it for communicating with actual human beings.

@Torrance
Good to know.

Using AI in Digital Marketing can enhance targeting precision and automate repetitive tasks, leading to more efficient campaigns and better results.

Optimize campaigns using reinforcement learning.

I think Gen AI is vastly underestimated by many.

So for some of the basic things, Gen AI enables good marketers to be even greater marketers. Using Gen AI with certain abstractions from your customer data ((consider some layers of privacy)) you can be much more targeted with your content creation and stay better aligned to branding. It gives you a better option for fine-tuning your efforts and getting the most out of your time.

Then for some more advanced ideas…when you consider what Gen AI is, a model trained on vast amounts of data that allows you to generate new ideas and new concepts from it—think about if a mid-sized company wants to train some models based on collected business insights or campaign data. They’re going to pull such advanced insights compared to the modern-day companies not leveraging Ai. Considering most large corporations already have some levels of Ai integrated into their systems, small and medium-sized businesses or even individuals who embrace the usage of Ai are going to be able to compete with these larger-sized businesses that take some 100+ people to produce certain outputs.