As someone who’s entering the Digital Marketing field, I wanted to get some opinions from other people in this field; how do you think AI can ultimately be helpful towards this environment?
Using AI to repurpose content into multiple form factors can be a huge help. Example: Blog post to YouTube video/podcast. Vice versa.
I use AI to improve articles. I use AI to write code for technical SEO stuff. I use AI to proofread content. I use AI to write engaging social media captions. In short, it has helped in so many ways.
I own a digital marketing company for 10 years now and I’ve used AI the last 2 years to help me.
Data Analysis and Strategy Formulation:
• Tools Utilized: I use AI to analyze data from platforms such as Google Ads, Google Analytics, AHREFs SEO reports, and Google Console.
• Application: I’m using a couple models like Claude 3 and ChatGPT 4 turbo and Gemini. I analyze user chat histories and extract valuable insights to understand and predict customer behaviors and preferences. Sometimes I add these things on the site.
Content Creation and Optimization:
• Email Marketing: I create targeted email campaigns.
• Blog and Website Content: AI assists in writing compelling blog entries and creating high-quality, SEO-optimized website content for my sites. Previously I hired writers using Upwork but no longer.
• Ads and Website Optimization: I use AI for optimizing Google Ads and overall website performance.
Efficiency and Customization:
• Custom GPT Models: I create a GPT model for each client, incorporating all relevant data. This allows for continuous strategy refinement without the need to start new prompts for each campaign consistently.
I know there’s more I just can’t think of any now.
@Shannon
Hey, I work in the digital marketing domain, primarily in the marketing analytics and solutions side of it.
Would love to discuss more about marketing analytics and Gen AI use cases in digital marketing.
Shannon said:
@Aubrey
Sure DM me.
How are you using AI to analyze data from GA?
Shannon said:
@Aubrey
Sure DM me.
How are you using AI to analyze data from GA?
Just download the report and upload it to Claude or ChatGPT 4.
@Shannon
Hey, I would love to discuss how you use AI for your digital marketing company.
Kelly said:
@Shannon
Hey, I would love to discuss how you use AI for your digital marketing company.
I wrote down how I use AI for my business above.
By bypassing or filtering out digital marketing.
It’s not about replacing humans but supercharging their efforts.
Blane said:
It’s not about replacing humans but supercharging their efforts.
Exactly, AI is simply a tool which is created to help humans in their work and enhance their creativity.
I work in the digital marketing domain, and there are tons of use cases for Gen AI and data science. Some of the notable projects I have worked on are:
- Campaign budget optimization using linear optimization and media mix model (not exactly AI, but statistical modeling)
- Technical review summarization and breakdown by fine-tuning an existing LLM trained on a Mega Corpus of Amazon product reviews.
- Lead prediction model predicting the chances of conversion of leads into clients.
- Sentiment analysis from various user interaction data (e.g., reviews, chat with customer agents)
- User satisfaction analysis, etc.
- Keywords generation and content SEO analysis using LLMs.
How are you using AI for content personalization?
It’s crucial, I run an agency just based around this: automation can save hours of time a week.
For example, I’ve built a cold outreach system that all I need to do is drop a LinkedIn search CSV into Google and it runs campaigns all the way through.
Can be good to generate ideas but often it makes stuff up (hallucinates) when it comes to facts or examples so be careful.
I use AI to generate layouts, structure, customer segmentation, 24x7 chatbots, assistants, and refining content.
Since English is not my first language, I use AI tools like Undetectable.ai to help me write blogs for SEO purposes, to better express my thoughts.
It’s a fad. Replaces grunt work where screw-ups can be fixed without hurting the business but nothing more impactful, like chatbots selling cars for a dollar or telling customers to screw themselves. AI marketing assets are getting old real quick already. Might have me time in spreadsheets but the real actionable business insights come from humans. Why we get paid the big bucks; to outdo the other smart human marketers in rival companies. All of having the same/similar AI support learned from the same data sources ain’t gonna change the order of things.
Thank you ChatGPT.