I almost finished my product development. It’s an AI-powered content hub that converts your thoughts into notes and transforms them into text content with AI. Users can store their thoughts as voice or text notes. After that, users can ask our AI to take these grouped-by-meaning notes and write text based on them: for social media, for a blog, for anything.
I’m thinking of how to do marketing. My target audience: people who create content, marketers, startup owners, entrepreneurs, founders, and experts. For those who create text content based on their thoughts and ideas.
Can you suggest any marketing channels to use to attract first users?
A lot of engineers make the mistake of creating a company without having a commercial co-founder. It sounds like you may be making this mistake (sorry).
My advice to you is to find a commercial co-founder to handle this side of the business.
@Drue
Thanks for the advice. I’ve brought a marketer and a specialist who understands commerce into the team. Right now, we are together exploring possible channels. We want to get the community’s opinion to broaden our horizons.
@Marley
Right now, “founder-led sales” is all the rage with startups. Lots of pressure for CEO’s/founders to build a brand around themselves and their company. I would be targeting that profile of people, especially in tech, probably seed/series A, maybe series B. Small companies with limited budgets for marketing and content overhead. But it needs to be easy enough to speed up the time from thought to publishing on socials/blogs.
I’m your target and am happy to review if you DM me.
I think the pitch could use some work, as reading this text, I honestly couldn’t see the use case for it in a glance. It should be clear in 1-2 seconds who this is for and what it does.
Blane said:
I think the pitch could use some work, as reading this text, I honestly couldn’t see the use case for it in a glance. It should be clear in 1-2 seconds who this is for and what it does.
I think the pitch could use some work. As reading this text, I honestly couldn’t see the use case for it in a glance. It should be clear in 1-2 seconds who this is for and what it does.
Thank you for the advice. Indeed, you are probably right. We will think about how to describe ourselves more clearly.
Quin said:
Making our startup as well, same old story. Seems like your product is pretty wide for the audience. Perhaps you could use paid ads?
Making our startup as well, same old story. Seems like your product is pretty wide for the audience. Perhaps you could use paid ads?
We plan to test paid advertising and are preparing advertising campaigns. However, it seems that there is no clear demand for such a startup product, as the idea is new.
Build your personas; don’t work around demographics. For all purposes, the persona could be a dog with cash and enough intellect to use the tool. Build the persona based on interests and pains.
Build your content strategy around your persona; try to entertain while educating.
Build a presence and add quantitative and qualitative research around your user engagement.
Get a consultant or a fractional CMO with profound experience to help you navigate around strategy, KPIs, traction indicators, etc.
Marley said: @Han
Thanks for the tips. But how do you use Reddit for promotion? Should I write about my product in some subreddits?
[deleted]
Thanks for the advice. It’s very useful for me. You’ve listed a lot of different tools. It’s hard for a startup to use all of them at once since we are limited in resources. Which tool would you suggest we use first?
You’ve done the classic engineer’s mistake. You should have done it the other way round, identifying a problem people have (creating a target audience in the act of finding people who have the same issue) and then build a solution.
I’d go to events tailored for marketing professionals and ones aimed at small business and see if there is a demand. If there is not, you may have to look at cutting your losses.
@Reign
Before we started the product development, we did customer development and spoke to potential users. It’s actually after these discussions that we came up with the product concept. Now, our task is to figure out which scalable user acquisition channels to implement.