There are so many AI tools out there right now.
Which one has impressed you the most that you think is the best for marketers?
Wdym lead lists? In what form does it show you leads? Could you elaborate pls
Can you elaborate more?
Real nice. Did you close any of the leads it came up with?
Real nice. Did you close any of the leads it came up with?
What was the website they shared? I wanted to look into it
@Kiran
what did it say?
Hubspot’s content hub has a pretty cool one that allows you to remix content
Blogs to social to email to whatever, adjust the tone to the medium, teach it your brand voice, generate stock photos, etc
@Kip
What I don’t understand is, ChatGPT can basically do all this. Why would you pay HubSpot prices for something you can get with ChatGPT 4?
I am not saying it’s all HubSpot has to offer, it’s a nice addition I guess but is there more to it that I don’t see? Every time I pay $5 a month for an ai add on it seems like it could just be ChatGPT integrated with an API
@Ocean
Most AI products these days are powered by ChatGPT or similar LLM
The difference is in accessibility and functionality.
Sure, you could use ChatGPT and then copy results into the marketing/CMS solution you already pay for
Or you could pick the solution that includes the tool already
How integrated do you want your experience to be, and what platforms offer that level of integration (or extensibility with the external tools you already pay to use)
@Kip
The problem IMO is you have no idea if they are using the latest and greatest model (slowest & most expensive) or an older model (cheaper & faster). You also have very limited options for guiding the generated content and providing additional context.
For example I pay for a platform that generates meeting summaries, however I choose to download the transcript and generate my own summaries where I provide the context of who each person is and how they know one another. I can also quickly tweak whether the focus is placed on generating action items or a more detailed summary of who said what just by deleting a sentence in my prompt template.
Best of all, if a newer and better model comes out I can move my prompt to that as soon as it’s available vs waiting who knows how long for the service to upgrade - which they might not because why raise your costs when most casual users won’t even notice a difference.
@Ocean
Assuming that it’s included in their other tools / price then it’s just easier and better functionality
Bevin said:
@Kip
[deleted]
Does it write better copy than other AI tools? Probably, but maybe not.
The ability to generate plug & play assets across mediums that flow seamlessly into the automation and reporting tools of HubSpot? Pretty good.
It’s the convenience and the utility for me
More than the tools, I think the use cases. Some basic data analysis ones I’ve used recently:
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I love ChatGPT and other tools for Excel formulas. Nothing like explaining in plain English what you want to do and having it write a perfect formula with everything you need (for complex formulas especially)
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Uploading data and asking it questions about the data - like which characteristics are the most common, or which have the highest association to specific results (our main point of contact on a sale can be in multiple departments. Which department has the highest impact on sales in terms of deal size, deal speed, and total lifetime value)
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Writing API connectors for me
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Writing code or classes to standardize the data (normalizing departments, roles, titles, etc) without a pre-set list to match to. Ah-Mazing!
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Creating documentation
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Taking notes in meetings, summarizing the notes, highlighting my tasks, and creating calendar tasks for me. Also Amazing.
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Upscaling images
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Generative image creation.
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Understanding and categorizing sentiment from reviews, survey responses, etc.
Things I haven’t been as impressed with:
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Writing emails. Generally meh, but I’d love suggestions there.
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I haven’t been as good connecting it to things. I have some stuff (meetings and calendars), but other things I just haven’t had the time to work it in or figure it out, or test different options. Would love advice here.
@Joss
Could you give an example of #4? That sounds absolutely incredible, but I have no idea how to go about actually doing it
Harlan said:
@Joss
Could you give an example of #4? That sounds absolutely incredible, but I have no idea how to go about actually doing it
Something like “here’s a list of job titles that people have [deduplicated from a list in Excel or from a CRM]. Can you categorize these titles into department/seniority levels” and “can you create a lookup table (or code or Excel formula) that would allow me to match one of these titles to the department/seniority level categories you listed.”
You might need to add a bit more instruction and limits around that, but it’ll get you 90% of the way there and is easy enough to adjust from there. Or you can do it for something like “match these titles to the following seniority levels: Associate, Manager, Director, VP, Executive” if you want to preselect the options.
@Joss
would love to know how you do #6…
@Joss
Try Zapier to connect things.
@Joss
Just as an FYI, be super careful about number 2. Most LLMs are not trained on data analysis and are kind of guessing about it. Really any numerical operations are technically well outside the competencies of LLMs. They’ll get it right often enough just based on linguistic patterns to feel accurate, but will make critical mistakes often unless they are specifically built to handle data analysis/numerical operations.
Source: I tested a ton of public models for a fun little side project I was developing and every single one let me down in a big way even on simple tasks (e.g. “here’s two lists of calendar availabilities, find three openings for a meeting during standard business hours.”)
@Denim
I second this, I tried to use GPT for to cook some stats tests for an upcoming data day. Ran the same numbers alongside my usual routine and 1 out of 6 tests it could not get right for some reason.