What's happening in AI marketing tech these days Here are the latest updates

Most AI tools are being launched with just one purpose or no clear advantage, and even that one feature isn’t fully ready for marketing teams.

Here are my favorite marketing tools that are making the best and quickest AI advancements.

1/ Microsoft introduces AI Ads for Bing and partners with Snapchat’s My AI.

2/ DeepAI has released Dalle-E 3.

3/ Accenture has invested in Writer, a copywriting app.

4/ There’s a new Personalized Answers feature for Bing AI.

5/ TikTok has launched new AI Content Labels.

6/ Youtube introduces AI Insights, an editing app and more for creators.

7/ DeepAI’s Claude AI partners with BCG.

8/ Amazon has launched new AI tools for sellers focused on copywriting and product content.

9/ CORSEARCH has a new AI Brand/Product name generator.

10/ Adobe Firefly is now out of Beta mode.

11/ You can now connect Bard AI with other Google apps and services.

12/ Hubspot and Salesforce have launched major AI tools to automate tasks.

13/ Google’s Political Ads now need AI content disclosure.

14/ Bynder has acquired EMRAYS for AI DAM Solutions.

15/ Taskade has launched an AI File Chat feature with GPT 4.

16/ Oracle’s new AI update includes Guided Campaigns and customer service with GenAI.

17/ Meta’s Llama 2 and Google’s Gemini AI models are rumored to be better than ChatGPT.

18/ Adobe finds that 39% of consumers think AI will boost creativity.

19/ Microsoft Co-Pilot has launched.

20/ New research shows AI helps consultants work better and faster. (Source: oneusefulthing on substack)

PS: I usually cover marketing news, and I’d love to know if you want updates on AI marketing tech. Should I share these more often?

Credits: The Social Juice Newsletter.

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The person who posted this here!

I curate these updates every week. I work full-time as a marketer. Just trying to help out the community.

If you like this, you can join my newsletter: The Social Juice (link in my bio). I share resources and research there every Sunday for free.

• I send orange juice from my tiny garden to random subscribers. :tangerine:

@Linden
I just wanted to say thank you and that this is a fantastic source of information every week

@Linden
This comment is empty, the discussion needs to keep flowing.

Harley said:
@Linden
This comment is empty, the discussion needs to keep flowing.

Edit: You might want to check out the app I created, which I will mention here and pretend like it’s not mine.

@Sawyer
This comment is empty, the conversation should keep going.

Harley said:
@Sawyer
This comment is empty, the conversation should keep going.

So why are you pretending to be the founder in the other 41 posts you made?

There’s a right way to do things. Just look at Lazy for example. He openly promotes his newsletter in the replies. But no one minds because 1. He provides tons of value weekly and 2. He is honest about it being his newsletter.

There’s common etiquette that can save you a lot of trouble later. Just a heads up.

@Sawyer
Still got a long way to go. Thanks for the advice.

A lot of AI services in this area only help marketers create content, like blogs or cool Facebook ads, or even a series of tweets. But we still need a tool to manage that content, like posting or scheduling it on the right channels and creating a customer journey starting from that content. Correct me if I’m wrong, or suggest an AI tool that can handle a command like ‘generate and schedule a Facebook post for Thanksgiving with our branding elements for November 23rd at 10 AM CST’

@Ridley
Well, I know Mailchimp has a feature that finds the best time to send your email. Some social scheduling platforms have tools that can write an automatic post like you’re saying. I also know Instagram has analytics to show when your followers are online. So while all the parts are there, I’m not sure if there’s one tool to do everything. Like those social platforms can create a message, but they’re not going to schedule it automatically, and they won’t pick an image either. They just write some generic copy that may not fit your brand. Often with marketing tools, you need a bunch of different tools to get the job done.

@Ridley
Sounds like Publer might be what you’re looking for. It has an AI assist tool and you can schedule posts with rules for how long it can be before content is reshared.

@Ridley

Publer

Tailwind App has a ghostwriter AI tool that helps while scheduling posts on multiple platforms.

@Ridley
Hey! I’m working on something like this.

The first step is creating a design tool via API, then we can use templates and AI to make and autogenerate images.

Demos if you’re curious:

https://youtu.be/L01bQBJKprI

https://youtu.be/I4FAoD3wFLA

Thanks again, friend!

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These tools are really cool. A great addition to this list is https://textcraftai.com. This tool is a lifesaver for marketers dealing with their email everyday. I made this tool just for that, so you can save a lot of time writing emails.

This is somewhat useful but it lacks any descriptions or reasons for why it matters. All I see is a list of companies launching tools. What do they do and how will they help me as a marketer?

Tan said:
This is somewhat useful but it lacks any descriptions or reasons for why it matters. All I see is a list of companies launching tools. What do they do and how will they help me as a marketer?

Look them up. The person who posted this gave a brief description. If they could be useful, check them out. They don’t owe you a hard sell—they aren’t working for these companies.

@Uma
You’re right, but if they’re trying to sell something like a newsletter, then they should provide better descriptions. Answering the simple ‘why should I care?’ is basic marketing. Of course, I can look things up myself, but making it tough for potential leads is a quick way to lose them.

I know they don’t owe me anything. I’m just offering feedback, and I’m surprised I’m getting downvoted. If this person were my employee, I wouldn’t send this to my CRM or email prospecting list. I’d make them rewrite it significantly.