I’m studying marketing and I have a little more than a year left to complete my degree. With the rise of AI and how impressive GPT-4 is, should I think about avoiding certain marketing areas for my specialization? I switched from another degree after three years, so I’m worried about my future.
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AI is a tool to use, not something to be afraid of
Kip said:
AI is a tool to use, not something to be afraid of
Yeah but companies are likely to save money and go for cheaper options
Kip said:
AI is a tool to use, not something to be afraid of
Yeah but companies are likely to save money and go for cheaper options
Companies focusing on results and quality will still care.
@Fox
That may be true today, but things will improve.
Low-quality marketers and less discerning customers might not see the difference anyway.
Zen said:
@Fox
That may be true today, but things will improve.
Low-quality marketers and less discerning customers might not see the difference anyway.
From what I’ve seen, these people often lack money and good working conditions. Why worry about their hiring decisions?
In any field, you should aim for mastery, so that others recognize your skills and want to work with you. This leads to better teams, pay, and trust.
@Fox
I’m not worried, I’m doing well.
I think you misunderstanding the impact AI will have. Mastery is key, but you need to validate that expertise. When companies use AI to do the work of junior copywriters, opportunities will shrink. I think tough economic times will quash them.
If the customer is indifferent and converts anyway, then what mastery looks like in marketing will change rapidly. I don’t know if it’s next year or in 10 years, but AI is going to shift a lot.
@Zen
Alright, I run a marketing consultancy and I’m on track to earn $350,000 this year all by myself. I’ve also created several AI tools to automate tasks that used to be quite complex.
I handle marketing strategy, conversion, copywriting, content creation, analysis, graphic design, and web app development.
So yes, I’m aware of the technology. But I also know that computers can’t truly think. AI is just advanced pattern recognition and prediction. The limit on the number of tokens you can send to and from chat GPT is tight: the output gets messy if it exceeds a certain length.
It produces words that might look good but lack meaning.
This frustrates me. AI is a notable advancement, much like typewriters helped writers or desktop publishing changed graphic design. It will reshape how work is done.
However, saying that pursuing a marketing career is becoming irrelevant ignores the basics of how AI operates. It still needs a human strategist to direct input and refine output.
How can one assess the quality of the output? Unless they know marketing? Unless they grasp human psychology and recognize what people respond to?
@Fox
Quick question. It seems like you had a thriving marketing consultancy before you made these AI tools. What prompted you to start developing them, and how did you go about that? I’m always curious about how people self-teach and refine their processes with AI for better efficiency. Do you work in a specific industry?
@Quin
Honestly? They solved my problems, and it was time for me to learn JavaScript. These are web apps and tools that help with tasks like suggesting categories for thousands of blog posts by analyzing the content. Or rewriting internal page summaries to include a target keyword.
I found my time limited by hours in a day, and the AI tools I built helped optimize that time.
In many situations, the results still need human editing. Like when they’re technically correct but lack substance.
But it saves me time and I enjoy building them! I might monetize them, but I’ve worked at enough startups to know how tough it is to grow a software company without outside funding.
@Fox
So, just to clarify, you’ve already leaned on AI instead of hiring entry-level workers for tasks they might have done. Someone who could have progressed to become a marketing master is now being replaced by AI, and you’re tweaking the AI to improve it.
Don’t you realize how this affects young marketers and their career paths?
@Zen
This comment is empty, admin should fix
@Zen
People wiser than you have stated they can’t predict the future. Numerous predictions have often been wrong.
And here you are, making doomsday predictions again.
Grayden said:
@Zen
People wiser than you have stated they can’t predict the future. Numerous predictions have often been wrong.
And here you are, making doomsday predictions again.
You don’t need to be a history expert to see how efficient tools impact an industry. Only a few tools have had such effects in white-collar jobs. AI feels like a cotton gin for many white-collar tasks.
It’s going to be a tough time for copywriters who write poorly.
@Fox
Absolutely true, but it has been years since companies prioritized quality in marketing.
Bao said:
@Fox
Absolutely true, but it has been years since companies prioritized quality in marketing.
A lot of firms, yes. I think most actually care, but don’t fully grasp marketing beyond tactical optimization. But they aren’t the clients I seek.
Kip said:
AI is a tool to use, not something to be afraid of
Exactly. Do you really believe a middle manager or executive will manage AI, check for accuracy, edit to bypass crawler detection, and then paste everything to a content platform themselves?
Training and using AI, and submitting effective queries is a whole skill set on its own.
@Jamie
No, but they might outsource this AI work to a digital or ad agency and not hire many junior employees for copywriting, proofreading, etc.
@Jamie
No it won’t just be an independent skill, as using the tool helps it improve dramatically.
We’re still on iteration five among many technologies.