What marketing skills should I focus on to enhance my job security in the age of AI?
>What marketing skills should I be learning to improve my job security with AI?
Understanding when and how to effectively use AI.
Creative direction, curation, and strategy remain essential human skills. The ability to see the bigger picture, focus on details, craft a game plan, and execute involves multi-dimensional thinking that AI struggles with.
Updating your creative thinking, writing effective concept briefs, and honing problem-solving skills are all versatile and transferable skills that will keep you relevant as the industry changes.
Here are some areas where AI struggles:
- Photography: While AI can generate impressive images, it often falters with issues like shadows and human anatomy. Specific requests for particular scenes remain a challenge.
- Videography/editing: Similar issues are found in video generation. AI can struggle with continuity and audio, making it unreliable for specific projects requiring human oversight.
- Analytics: AI can help analyze data but understanding the nuances of data quality and statistical significance is crucial.
- Strategy: AI can assist with research, but cannot perform primary data collection, which is essential for effective strategy development.
- Graphic design: AI can assist, but human designers are still needed for nuanced editing.
- Copywriting: Many companies are using AI for basic writing, but human oversight for fact-checking and editing remains important.
Currently, most marketing roles still provide job security, but as AI advances further over the next decade, it could replace many marketing jobs. We are moving toward AI that not only operates as software but also embodies human-like capabilities.
I believe no marketing skills are truly “safe” from AI. In a few years, many copy and graphic tasks will be automated. The essence of marketing lies not in the skills themselves but in understanding consumer behavior and bridging gaps. Focus on mastering that understanding, and leverage AI to handle more routine tasks.
@Zev
So you think it’s better for me to specialize as a marketing strategist rather than in copywriting or social media management?
Having marketing skills won’t guarantee security; those with AI experience will leverage these tools more effectively. The best approach is to enrich your workflow using AI.
Lane said:
Having marketing skills won’t guarantee security; those with AI experience will leverage these tools more effectively. The best approach is to enrich your workflow using AI.
Not everyone is adopting AI tools quickly due to costs and subscriptions, especially smaller agencies. The reliability of agencies is also under scrutiny.
Effective marketing skills will always hold value…
This is akin to asking what jobs in entrepreneurship are safe from AI.