Hey guys!!
As you might have heard, Altman mentioned that AI will take up 95% of marketing-related work. Is this true? If so, what parts of marketing will remain safe from AI’s grasp? And if not, why do you think that is?
AI will probably influence every office job and transform them, but I wouldn’t say it will completely replace them. We will just need to adapt.
Dean said:
AI will probably influence every office job and transform them, but I wouldn’t say it will completely replace them. We will just need to adapt.
Agreed. Historically, when new technologies emerge, there’s often fear of job loss. But similar to the industrial revolution, some jobs may be lost while productivity increases and new opportunities arise.
For instance, during the industrial revolution, while some manufacturing jobs disappeared, the overall economy flourished, leading to millions of new jobs and an improved quality of life. A similar trend is likely with AI; some positions will vanish, but many new ones will emerge, potentially even surpassing the losses.
@Nico
The difference this time is that AI is generative and evolves by itself, which may lead to more profound societal changes.
Pierce said:
@Nico
The difference this time is that AI is generative and evolves by itself, which may lead to more profound societal changes.
This time it’s different
But this has been said before with other technological advancements.
@Deen
Past predictions often turned out to be over-simplified or incorrect.
@Nico
The industrial revolution created new jobs, but we shouldn’t ignore the significant struggles faced during the transition to industrialization either.
@Nico
Amazing analysis on AI’s impacts!
@Nico
The nature of AI is fundamentally different—it’s designed to replace humans more than previous technologies.
Dean said:
AI will probably influence every office job and transform them, but I wouldn’t say it will completely replace them. We will just need to adapt.
Sam Altman makes many bold predictions. I would take his claims about AI with a huge grain of salt since he may have ulterior motives.
As marketers, we need to critically assess AI output. Relying on AI for tasks like writing copy can negatively affect brand authenticity. It’s important to use AI as a tool to enhance ideas rather than as a total replacement.
It’s not just marketing at risk. Every job is in danger, but new, innovative forms of marketing will emerge.
AI has been evolving in marketing since the 1980s. Changes in consumer behavior and technology are integral to marketing, and AI will remain a part of that landscape.
No, it will only benefit those who know how to use it effectively.
People fearing AI are often misinformed. AI will not replace marketers but will change job structures significantly, with a focus on adaptability.
In marketing, trends often shift rapidly, requiring human expertise and adaptability to effectively reach audiences.
Remember when automation was feared to replace every factory worker? It has disrupted many jobs but also created new opportunities.
Entry-level roles will likely decline, with mid-level positions also at risk, leading to intensified competition among marketers for fewer jobs.
Using AI has still not replaced the need for human ingenuity in marketing. The focus should be on integrating AI smartly.