I’ve been diving deep into digital marketing, and with the rise of AI tools like ChatGPT, Jasper, and Midjourney, I’m starting to wonder—how safe is digital marketing as a career?
AI is already automating content creation, ad optimization, SEO strategies, and even customer interactions. Will there still be room for human marketers in the future, or are we looking at a full AI takeover?
AI has already stepped in, but it needs human guidance and input. This will likely stay the case for a long time.
Fifty years? Who knows. Till then, marketing will increasingly rely on working with algorithms. The whole field of SEO is about that, for example, so staying updated on tech trends is smart.
I believe content marketing won’t be replaced by AI since creativity is key.
AI cannot replicate human creativity in concepts. We don’t even fully understand the philosophical and neurological aspects that create creativity, so we can’t mimic it.
The idea that there will be endless progress leading to human-like intelligence is unrealistic based on what we know. There are significant challenges in AI and machine learning.
The more formulaic and less creative a task is, the more likely automation will replace it down the line. You should focus on developing creative skills to avoid falling behind.
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?
Ash said:
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?
I suspect it will require fewer inputs. A lot of digital marketing is already automated.
Ash said:
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?
And who will I manage for that data that I usually ignore because I’m busy doing the same for my bosses?
Ash said:
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?
You’re mistaken. Everything you mentioned will still be you, but you’ll just be reporting to your new AI Boss.