Is digital marketing going to be taken over by AI

I’ve been diving deep into digital marketing, and with the rise of AI tools like ChatGPT, Jasper, and Midjourney, I’m starting to wonder—how safe is digital marketing as a career?

AI is already automating content creation, ad optimization, SEO strategies, and even customer interactions. Will there still be room for human marketers in the future, or are we looking at a full AI takeover?

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No, most people overestimate AI.

And even when it can be useful, it’ll just be a new tool to learn.

Many of the tasks in Google ads are already automated, yet there’s still so much to understand and do to make Google ads work well.

AI will be no different.

@Fallon
AI will be overestimated until we reach human level AI, and then it might be too late to measure it right and plan accordingly.

Fallon said:
@Fallon
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Fallon said:

Fallon said:
@Fallon
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Oops, I replied to the wrong comment. Sorry

Zade said:
I wish.

Everything is at risk from AI.

Van said:

Zade said:
I wish.

Everything is at risk from AI.

Agreed. Those who say creative tasks are safe are not updated on what AI can do.

Yet, creating business and creative strategies will still be a human task.

@Zade
Totally agree. Strategy needs that human touch.

Van said:

Zade said:
I wish.

Everything is at risk from AI.

My wife and I were just discussing this yesterday, and we both couldn’t figure out how AI could take over her job (therapist).

AI has already stepped in, but it needs human guidance and input. This will likely stay the case for a long time.

Fifty years? Who knows. Till then, marketing will increasingly rely on working with algorithms. The whole field of SEO is about that, for example, so staying updated on tech trends is smart.

Nope. A human is still needed to prevent you from advertising baby products to all women.

Caius said:
Nope. A human is still needed to prevent you from advertising baby products to all women.

:rofl::rofl:

I believe the answer is no because, as u/Luc_Flynn said, AI is over-rated right now.

Two reasons for this: Firstly, marketing needs creativity to build connections between businesses and customers.

Secondly, AI can’t create human connections because it lacks emotions, which are essential in marketing.

To sum up, rather than putting marketing at risk, AI will bring changes, or even improvements.

How’s big tech going to meet quarterly targets without humans spending money ineffectively to please the algorithm?

I believe content marketing won’t be replaced by AI since creativity is key.

AI cannot replicate human creativity in concepts. We don’t even fully understand the philosophical and neurological aspects that create creativity, so we can’t mimic it.

The idea that there will be endless progress leading to human-like intelligence is unrealistic based on what we know. There are significant challenges in AI and machine learning.

The more formulaic and less creative a task is, the more likely automation will replace it down the line. You should focus on developing creative skills to avoid falling behind.

No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?

Ash said:
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?

I suspect it will require fewer inputs. A lot of digital marketing is already automated.

Ash said:
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?

And who will I manage for that data that I usually ignore because I’m busy doing the same for my bosses?

Ash said:
No? How’s AI going to build a marketing calendar, craft an email and schedule it perfectly, set up promotions, create social media posts, track everything in google analytics, and report to my boss?

You’re mistaken. Everything you mentioned will still be you, but you’ll just be reporting to your new AI Boss.