People are saying AI is taking over jobs, especially in digital marketing. Should we be worried or excited? A lot of digital marketers fear losing their jobs to AI tools. Others believe AI can help them work smarter and faster. What do you think? Is AI something we should welcome or fear in marketing?
You can either accept change and use it to improve your situation or you can sit back and complain about how unfair life is. There is no middle ground.
Here are a few thoughts:
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You can give AI a specific task, but you can’t give it an entire job. You can ask AI to create content, but you can’t just let AI ‘do marketing.’
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History shows that similar worries popped up during the Industrial Revolution, with the advent of computers, and then smart devices. Each of these technologies created new jobs instead of taking them away, and they helped us be more efficient.
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This might sound repetitive, but it holds true: you won’t get replaced by AI, but someone who uses AI effectively might take your place.
@Bex
This is completely accurate.
I’d add that some of the chatter on LinkedIn seems to suggest AI is the end-all solution.
It’s just another tool, and a good one if used correctly. But remember, it’s still just a tool.
Those worried about AI taking their jobs are like the folks who feared the internet would replace them years ago. You can either adapt and use AI to your advantage or continue worrying about it stealing your job.
It’s definitely reducing the need for entry-level marketing roles. How it will affect more experienced marketers remains unclear.
AI is a friend to true strategists and a foe to those who just focus on tactics.
Bryn said:
AI is a friend to true strategists and a foe to those who just focus on tactics.
Well said!
AI definitely will reduce the need for operational roles. With higher efficiency, fewer people can do the same amount of work.
Mostly fiction. While AI is a new tool for digital marketers, it’s not taking away a lot of jobs. Copywriters might be most at risk, though no available AI is good enough on its own to not need human oversight.
@Jules
I think you might be too optimistic. This isn’t just a new tool. Some tools can do things in multiple versions in seconds. AI is going to impact many industries seriously.
Tian said:
@Jules
I think you might be too optimistic. This isn’t just a new tool. Some tools can do things in multiple versions in seconds. AI is going to impact many industries seriously.
The AI bubble is bursting. It’s becoming too costly to run, and soon, most marketers won’t be able to afford it as the price goes up.
It’s fiction for now. AI is still in early stages. But with the significant investments by big companies, it’s both scary and intriguing to see how things develop. Yet, entry-level jobs could be more vulnerable. The more you adapt your skills to use AI, the better your work will be.
However, the idea of AI as a robotic sales rep or virtual reality scenarios seems frightening. It makes me wonder why we are investing so heavily in artificial humans while many people struggle with hunger and poverty.
Can you show me one AI that can handle all marketing tasks on its own?
I’ve seen data that suggests AI hasn’t taken as many jobs as people thought it would.
That said, there are significant risks with unethical AI use, and we lack protections around this.
In the end, AI is just another piece of technology. Adapt to it, and you’ll be fine.
Will AI replace cold calling? I do cold calls, and while it’s tough and draining, I believe people will eventually appreciate the human touch of a cold call.
AI has been around in digital marketing long before it became a hot topic.
Many changes brought by Google and other ad platforms were largely due to early forms of AI or machine learning. For years, ad technology has been using a lot of machine learning, which we now call AI.
So stop worrying about whether AI will take DM jobs; it has been doing that for a while.
The best way to cope is to broaden your knowledge about integrated marketing and specialize in a couple of areas too. Also, learn how to build strategies and implement solutions. All tools need setup and optimization before delivering results. Lastly, data interpretation is key - it can inform decisions, but businesses must guide their direction.
Unpopular Opinion: AI will likely wipe out marketing jobs in the next five years.
Let’s face it - traditional marketing is changing dramatically. We’re moving toward total automation. Right now, you can do almost all marketing tasks with just a single click.
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Writing content? AI can handle it.
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Meta ads? It’s all automated.
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Google Ads? Fully algorithmic now.
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Analytics? Insights generated by machines.
The future looks wild: we might see AI agents from companies communicating with AI agents on the human side. No humans involved in transactions. Just algorithms negotiating everything.
This means product development might need fewer human teams. With higher supply and lower demand, everything could get cheaper. Companies could cut jobs faster than you can say “ChatGPT.”
Imagine having one person do the work of what used to require twenty people. That’s not just a reduction in jobs; it’s a total shift in how the workforce operates.
Welcome to the machine era.
There’s quite a bit of discussion about AI that doesn’t involve actual experts in AI. I would prefer to hear from marketers about marketing, not AI-related matters.