How does it all work? AI and search engine algorithms?

I’ve been diving into how AI is really shaking things up in search engine algorithms… it’s kinda fascinating! AI makes searches way more relevant and personalized now. Does anyone else think about this? How does it all work?

Yeah, for sure! I heard Google uses AI stuff like RankBrain and BERT to rank search results. It’s pretty cool how tech gets smarter every day.

Merlin said:
Yeah, for sure! I heard Google uses AI stuff like RankBrain and BERT to rank search results. It’s pretty cool how tech gets smarter every day.

Lol, right? But how exactly do they decide what’s relevant? It confuses me sometimes.

@Cameron
They analyze keywords and user behavior to get it right. It’s like they’re learning from our searches.

User intent is so interesting too! AI can figure out what people mean, even if they spell things wrong or aren’t clear.

Andi said:
User intent is so interesting too! AI can figure out what people mean, even if they spell things wrong or aren’t clear.

Wow, I didn’t know that! Does that mean it understands slang too?

@Rowan
Yep! AI uses Natural Language Processing to get a grip on slang and context. It really helps narrow things down.

Personalized search results are a game changer! Sometimes I see stuff that seems like it was made for me, lol.

Darby said:
Personalized search results are a game changer! Sometimes I see stuff that seems like it was made for me, lol.

Same here! It tracks our history and location to show content we might like, which is pretty awesome.

Darby said:
Personalized search results are a game changer! Sometimes I see stuff that seems like it was made for me, lol.

But is that a little creepy too? Like, how much are they watching us?

@Joss
Yeah, it’s a bit wild. But I guess that’s just how it is now with tech, right?

I find it cool that AI can help with spam detection! Less junk in search results makes life easier.

Hartley said:
I find it cool that AI can help with spam detection! Less junk in search results makes life easier.

Totally! Google’s SpamBrain AI is a lifesaver, making sure we get good quality content.

Voice search is so slick now! I can just ask my phone and get real answers, which is nice.

Milan said:
Voice search is so slick now! I can just ask my phone and get real answers, which is nice.

It’s wild! I love using Google Assistant. Do you think it can understand different accents?

@Freddie
Yeah, it’s getting better at that. Still has a way to go, but I’m impressed with the progress!

Milan said:
Voice search is so slick now! I can just ask my phone and get real answers, which is nice.

And don’t forget visual search! I can take a picture and find stuff without typing. Super handy.