How do digital marketers use AI?

I’ve been reading a lot about how AI is changing digital marketing lately… it’s super interesting! Brands are really using AI to personalize experiences, optimize campaigns, and engage with customers in a whole new way. What are your thoughts on this? Anyone experienced it firsthand?

Totally agree! AI makes everything easier. I saw that brands like Amazon use it to suggest products based on what I like. It’s kinda cool.

Haru said:
Totally agree! AI makes everything easier. I saw that brands like Amazon use it to suggest products based on what I like. It’s kinda cool.

Right? It really feels like everything I’m looking for pops up suddenly, lol. Just makes shopping more fun!

Haru said:
Totally agree! AI makes everything easier. I saw that brands like Amazon use it to suggest products based on what I like. It’s kinda cool.

Yeah, but what does that mean? How does AI suggest stuff? Is it just tracking what I click on?

@Wei
Exactly! It looks at your past choices and suggests based on that data. So if you’ve watched certain shows, it’ll show similar ones.

I love chatbots for customer service! Brands like Sephora use them to answer my questions instantly. Makes life easier.

Jai said:
I love chatbots for customer service! Brands like Sephora use them to answer my questions instantly. Makes life easier.

Same here! It’s nice to get quick answers without having to wait in line or on hold.„

Jai said:
I love chatbots for customer service! Brands like Sephora use them to answer my questions instantly. Makes life easier.

I find chatbots a bit annoying at times. They never understand what I mean… is it just me?

@Vale
Nah, I can see that! Sometimes they just don’t get the question right. It’s a work in progress for sure.

Predictive analytics sounds fancy! How can AI predict what I might want next? Does it actually work?

Emerson said:
Predictive analytics sounds fancy! How can AI predict what I might want next? Does it actually work?

It analyzes your past behavior and trends to guess what might interest you next! It’s pretty useful for marketers.

@Harlow
Got it! So it’s like they’re watching us to show stuff we like? That’s wild!

I heard AI can even help write stuff! Like blog posts? Is that true?

Dru said:
I heard AI can even help write stuff! Like blog posts? Is that true?

Yep! Tools like ChatGPT help with that. They can make it easier to whip up content fast, which is pretty great.

Dru said:
I heard AI can even help write stuff! Like blog posts? Is that true?

I’ve tried it! It really saves time, but I still try to add my own touch to keep it personal.