AI can do many things these days, but what are the best situations for it and when is it a waste of time
AI can create social media posts automatically for you, it can comment, send messages, emails, texts, and more. It can even generate blog posts, and I’ve heard it can make videos too. There are probably tons of things I’m missing, but hopefully, you get the idea
I know that in some cases, AI isn’t very effective when used for tasks that are fully automated. For instance, I find it tricky for AI to form a real connection with customers on social media and similar platforms
So, when is AI useful for fully automated tasks? And when is AI better as a tool to help with marketing tasks and strategies? What do you think about the good and bad sides of AI in marketing overall
Analytics and sentiment analysis are key
If we are looking at consumer-facing tasks, AI is just a tool that can help improve results or efficiency. That’s how it is right now
AI has been involved in marketing for many years. I believe a lot of it is quite effective in marketing analytics these days. For example, AI often handles recommendation systems
In my view, that relates more directly to marketing strategy than tasks like sending emails, which seem more like parts of executing the strategy
@Oakley
I think whether emails seem like executing the strategy instead of forming the strategy really depends on the context and purpose of the emails along with other factors. In other words, emails can serve to inform and promote