Can AI really get marketing now or ever

I just started my first startup today. After working hard behind the scenes for months, I’m excited to share that the app is finally up and running. We created a marketing tool powered by AI, especially for the US, and we’re launching with a focus on Twitter.

Our AI Twitter Content Manager handles tweet creation and posting on its own, connecting with the brand’s audience. What’s great is that using our app to make a tweet costs 30 times less than most freelance services out there.

Here’s a quick overview:
Our AI acts as a ‘robot marketer’, taking care of many routine marketing tasks.

What’s next? We plan to roll out over 20 AI marketers to manage content on popular social networks, run ad campaigns, organize online events, and more.

What makes us different? We aim for it to be more than just another AI tool. It offers a personalized marketing approach for each user’s product.

I truly believe that startups, small business owners, and freelancers looking to grow will see great benefits from what we provide.

I’d love to hear your thoughts on whether you think AI can handle marketing on its own without any human input.

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What does a personalized marketing strategy involve?

I think the idea itself might be flawed. Marketing thrives on creativity and unique thinking, not just repeating what has worked before.

Roan said:
What does a personalized marketing strategy involve?

I think the idea itself might be flawed. Marketing thrives on creativity and unique thinking, not just repeating what has worked before.

I found that tool on LinkedIn. I took a look at the part about generating marketing strategies. It gives a brief description of the target audience for the product. If you’re curious, check out Google marketowl.

Starting this tool on Twitter may not be the best choice.

I doubt even humans will fully grasp marketing in the future.

Human behavior is really complicated, and there are many theories about economic behavior. So, while AI may handle basic day-to-day tasks, I don’t think it will compete in more complex areas.

…and you chose Twitter to begin with?

Kai said:
…and you chose Twitter to begin with?

You could assume that the choice was made a while ago. Development takes time.

Yes.

I work in marketing tech at a large ecommerce company and we’re already trying out machine learning for many things.

Most marketing is based on data already.

@Ky
Adding to what you’ve said, I think many of these AI startups are missing an important point: ChatGPT is available for everyone to use for free. Combine that with existing content automation tools, and I’m unsure of what new features you’re bringing to the table, aside from the way you’re marketing it. It sounds similar to what every agency promotes - ‘we’ll handle your marketing for you.’

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Good marketing stands out. Since this tool would create content based on existing material, might it just blend in rather than stand out?

I really appreciate your attempt to use AI to innovate, but it seems like it would just produce variations of what’s already out there instead of driving new ideas. This might work for brands looking for maintenance marketing but not for creating something groundbreaking.

This is a cool idea. However, I agree with some others here that standout marketing shouldn’t just repeat what’s been done before. I’m also curious about using Twitter as a testing platform.

AI is a tool for now. Marketing is about human emotions. We still have a long way to go.

Completely? No. We’re far from that and probably won’t get there for a long time. However, it can help with some of the more basic tasks.

Basic marketing tasks can already be done well with AI, and it’s getting better all the time. Still, I question whether AI can ever really replace humans in areas like coming up with creative ideas or understanding the subtleties of target markets. These things seem to need a human touch that AI struggles with.

Marketers with a mix of skills and a strong track record should feel reassured in this changing environment. AI will make their jobs easier but might threaten the job security of average marketers and social media managers soon.

I really think AI has a lot to offer for basic social media marketing. For starters, it’s great at creating relevant content quickly, which is important for keeping our online presence interesting and current. Plus, AI doesn’t have feelings, so it’s unaffected by negative feedback on posts.

People often underestimate how tough it is for junior social media managers when they get criticized. It can really affect them, and we shouldn’t ignore that. AI could take care of some of the more personal side of social media management, allowing our human team members to focus on the more creative and strategic parts of their work, which would be a big win all around.

Even with the fast progress being made in AI, it still has a long way to go before it can write in a brand’s specific tone or use slang effectively. It’s just not there yet, and the output from AI like ChatGPT is only suitable for certain types of marketing materials.

Do you think that AI could really grasp marketing now or in the future?

No. I have worked in the AI field for a long time, so I know this area well.

AI doesn’t truly understand anything. It’s a program following its code and training data. It doesn’t have real intelligence.

There will be AI marketing tools that make your job easier, but they won’t genuinely understand marketing. They are just code.