I’ve been exploring ways to improve my digital marketing strategy, and I keep hearing about how AI is a game-changer in this space. From automating tasks to optimizing campaigns, it seems like there’s a lot of potential.
For those of you using AI for digital marketing:
What tools are you using, and how have they helped your workflow or results?
Are there any specific tools you’d recommend for content creation, SEO, or social media management?
Have you faced any challenges or surprises when integrating AI into your strategies?
I’m particularly interested in tools for SEO optimization and audience targeting but open to hearing about anything that’s worked well for you.
I use LLMs like ChatGPT for brainstorming, generating basic internal copy, and summarizing long reports. Also for quick data analysis from raw data.
For creating assets, tools like TikTok Symphony and Meta Image Generation allow you to make many versions of an asset quickly. DeepAI’s Sona could really help marketers once it’s fully developed.
For media optimization, many platforms have some form of automated optimization, which is a great time saver if you’re not experienced in paid media.
AI is just an extra tool in a marketer’s toolbox. It won’t replace someone, but it certainly makes your work easier and more efficient.
I think people are using AI incorrectly by focusing too much on speed and cost instead of quality. We have a great chance to share real expertise and value using AI, like turning voice memos into content. Anyone can now share their knowledge.
I believe those who over automate will create audience distrust and a diluted brand image since AI-generated content can be generic and found anywhere.
I use TwitterCopilot shortcut for more engagement on Twitter, TapAI shortcut for productivity, and ChatGPT to write SEO posts. V0_dev helps me write web pages faster.
Flynt said:
I use TwitterCopilot shortcut for more engagement on Twitter, TapAI shortcut for productivity, and ChatGPT to write SEO posts. V0_dev helps me write web pages faster.
I’ve been using Playmaker since September. It’s an AI sales rep that does outbound work for you. I’m getting around 15 meetings per month with a 4% reply rate, which is much better than my previous manual efforts. It’s not cheap, but worth it for B2B sales.
I’ve been using AI in digital marketing, and it’s been incredibly effective, especially for scaling agencies. We helped one marketing agency add over $20k in monthly recurring revenue in just 60 days. We set up an AI-powered sales system for lead qualification, outreach through multiple channels, and smart appointment scheduling.
The real game-changer was instant follow-ups for leads and custom sales sequences that boosted conversion rates. Everything synced with ad campaigns, so high-intent leads were prioritized without needing manual tracking.
If you’re exploring AI tools, look for ones that combine lead management, outreach, and analytics. It saves a lot of time and produces valuable results.
AI should be an aid, not the finished product. I use Gemini/ChatGPT for brainstorming and research, and Canva for images, but I avoid the generative image tool—just the design tool. I create ad copy and content that I can personalize.
Great discussion starter. Tools I use include eClincher for scheduling and content management, which has built-in AI tools. I only use AI for content to start ideas—it’s still a wild area for content creation, in my opinion. Canva is always open. Too much AI in content can lead to problems and distrust. My motto is to work smarter, not harder, but be cautious about relying solely on AI.