Are people really using AI images for marketing these days

I just started a marketing job, my background is pretty random but it’s mostly in art and graphic design. Anyway, I’m not too familiar with the industry, but I keep getting surprised by the AI stuff I see on stock image sites, especially Adobe.

What are people actually using this for? I don’t mean to sound rude and I use some AI myself, mostly for text, but the visual quality really gives me the creeps

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Management doesn’t care about image quality. All that micromanaging creatives have dealt with for years was pointless.

Nile said:
Management doesn’t care about image quality. All that micromanaging creatives have dealt with for years was pointless.

Haha that’s great

Nile said:
Management doesn’t care about image quality. All that micromanaging creatives have dealt with for years was pointless.

Exactly, my Marketing Director claims to do the work of four people thanks to advancements in tech. We just wonder why our projects don’t perform as they should.

Flynt said:
[deleted]

Were you really spending millions on changing backgrounds before

Zan said:

Flynt said:
[deleted]

Were you really spending millions on changing backgrounds before

You must be the richest photoshopper ever.

I created a two year email marketing plan for a client. They just handed it to design and said make it a midjourney project. Then they told me to cut all the copy down to one sentence. So yeah.

Mal said:
I created a two year email marketing plan for a client. They just handed it to design and said make it a midjourney project. Then they told me to cut all the copy down to one sentence. So yeah.

Haha all those classes the executives take just to ignore the basics of testing

@Lior
One sentence email campaign? So just click here for our offer or unsubscribe

Haru said:
@Lior
One sentence email campaign? So just click here for our offer or unsubscribe

No, they wanted no call to action, just an affirmation.

Mal said:

Haru said:
@Lior
One sentence email campaign? So just click here for our offer or unsubscribe

No, they wanted no call to action, just an affirmation.

That’s a really frustrating way to work right there.

@Olin
It was a tough experience and I still haven’t fully bounced back from it. They brought me in as a blogger, and when they learned about AI, they just moved on.

I mainly use it for concept boards and generating base assets that I remix a lot.

Gentry said:
I mainly use it for concept boards and generating base assets that I remix a lot.

Same here. I’d never use a stock AI image in a presentation, but it’s good for creating a base for a mock-up that I can really alter to fit my needs.

I mix stock and mid-journey photos for websites when clients don’t provide their own. Depending on the topic, mid-journey can give amazing results, but it can also get pretty wild. It takes some time to find the right image and doesn’t always fit every project.

AI images can’t be worse than using the same stock photos from Canva that everyone else is using.

Hadden said:
AI images can’t be worse than using the same stock photos from Canva that everyone else is using.

Exactly, any stock image that works for my industry’s products has been used by at least six other brands. At least with AI, our images stand out.

Hadden said:
AI images can’t be worse than using the same stock photos from Canva that everyone else is using.

I’ve seen coworkers use AI images in online ads that feature a competitor’s logo because no one checks it. Stock images don’t have this kind of issue.

@Rafe
Oh yeah, stock images can cause those problems too.